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Recent reports suggest that Apple is actively exploring the development of AI-powered glasses, a move that could significantly reshape the wearable technology landscape. According to Bloomberg journalist Mark Gurman, Apple has shifted its focus from a Mac peripheral AR glasses project to a standalone AR glasses design. This new direction aims to create a lightweight, AI-infused device suitable for everyday use. However, the timeline for this project is estimated to be three to five years, indicating that consumers will need to wait a bit longer for this innovation.
Apple's Vision Pro, while technologically impressive, has faced significant market challenges. The high price point of around $30,000 has limited its accessibility to a broader audience. Additionally, the device has been criticized for its weight, short battery life, and lack of killer applications. Market data from The Information reveals that Apple significantly reduced the production of Vision Pro in 2024, with sales falling short of expectations. Estimates suggest that only 370,000 units were sold in the first three quarters of 2024, compared to an initial projection of 700,000 to 800,000 units.
Despite these setbacks, Apple appears to be doubling down on its commitment to the VR/AR space. The company is exploring collaborations with luxury brands like Gucci and Balenciaga to create unique digital experiences. These partnerships could potentially revitalize the Vision Pro's market presence by tapping into the luxury consumer segment.
Apple is also rumored to be working on a more affordable version of the Vision Pro, featuring glass-based Micro OLED displays. Additionally, the company is developing future iterations based on the next-generation M-series chips. These efforts indicate that Apple is not ready to abandon the Vision Pro but is instead looking to refine and expand its capabilities.
Apple's AR glasses project remains shrouded in secrecy, but recent patent filings offer glimpses into its potential features. In January 2025, Apple filed two patents related to a triple-display system for smart glasses. This system includes a low-resolution secondary screen for previewing information and a high-resolution main screen for immersive interactions. The glasses are also expected to feature various applications, such as health monitoring and FaceTime emotion visualization.
In July 2024, Apple was granted a patent for a new sensor technology designed to prevent image distortion in AR glasses. This technology measures the relative position of the display and waveguide to minimize screen warping. Additionally, Apple has explored the integration of input/output devices and modular designs, allowing users to customize the glasses' lenses and frames to suit their needs.
The envisioned Apple AR glasses are expected to be sleek and lightweight, integrating seamlessly with daily activities. The glasses are rumored to include AI capabilities, microphones, and cameras, offering a blend of technology and fashion. If Apple can leverage its design expertise to deliver AirPods-level audio quality and ensure tight integration with the iPhone, the AR glasses could become a market hit.
Apple's foray into AI glasses represents a strategic move to diversify its product portfolio and stay ahead in the competitive tech landscape. While the Vision Pro faces ongoing challenges, the company's commitment to innovation and its extensive technical reserves suggest that Apple is poised to make a significant impact in the AR glasses market. As consumers await the arrival of these futuristic devices, the tech world will be closely watching Apple's next moves. Whether through the Vision Pro or the upcoming AR glasses, Apple's entry into this space promises to bring exciting new possibilities to wearable technology.