VR/AR Weekly Highlights: A Roundup of the Hottest News in the Industry

Introduction

As the second week of March 2025 comes to a close, the VR/AR industry continues to buzz with exciting developments and announcements. From major tech companies to innovative startups, the landscape is evolving rapidly. Let's dive into the key highlights and insights from this week in the world of VR and AR.

This Week's Must-Reads

Deepseek's Sharp Take on the AI 'Battle of a Hundred Glasses'

Deepseek offers a critical perspective on the ongoing competition in the AI glasses market, highlighting the importance of user freedom and the potential risks of over-reliance on technology.

Meta's Hardware Ventures and Financial Milestones

Meta continues to make significant investments in hardware, with a reported total revenue breakthrough of 14 billion yuan. The company's strategic moves in the VR/AR space are closely watched as they aim to shape the future of immersive technology.

Sandbox's VR Business Model and Upcoming Events

Sandbox's approach to VR business is under the spotlight, with a focus on large-scale VR experiences. The upcoming 'Global AI Glasses Innovation Technology Trend Forum' on March 25 in Shenzhen promises to be a key event for industry insiders.

Canon and Lingjing Vision's 3D VR Short Film 'Super Dream Chongqing'

The collaboration between Canon and Lingjing Vision has produced an intriguing 3D VR short film titled 'Super Dream Chongqing.' This project offers insights into the potential of VR storytelling and immersive experiences.

The Infamous Yet Acclaimed 'Deadly Postman 2' Announces VR Adaptation

The cult classic film 'Deadly Postman 2' is set to get a VR makeover, bringing its unique blend of humor and horror to a new medium. This adaptation is expected to attract both fans of the original and VR enthusiasts.

Hot News in VR/AR

Zuckerberg's Appearance in UFC with Limited Edition Ray-Ban Meta x Coperni Glasses

Mark Zuckerberg was spotted wearing the new limited edition Ray-Ban Meta x Coperni glasses at a UFC event, showcasing the latest in fashion-meets-technology.

NASA's Use of VR for Artemis Moon Mission Training

The U.S. National Aeronautics and Space Administration (NASA) is leveraging VR technology to train astronauts for the Artemis moon mission, highlighting the practical applications of VR in high-stakes environments.

Meta's Recommendation for Developers

Meta is encouraging developers to use Unity and Unreal's built-in OpenXR paths, providing a streamlined approach to creating immersive experiences.

Niantic's 3D Scanning App Scaniverse Launches on Quest Store

Niantic's Scaniverse, a 3D scanning application, has officially launched on the Quest Store, offering users a new way to interact with and create digital environments.

Apple's Rumored Smart Glasses and Meta's GDC Showcase

Rumors continue to swirl around Apple's potential smart glasses, while Meta prepares to showcase its MR pass-through camera development results at the Game Developers Conference (GDC).

Immersed's Visor Production Plans and Ultraleap's Restructuring

Immersed announced that its Visor will begin production after summer, while Ultraleap undergoes restructuring, including layoffs and a potential sale to Roli.

VR Game 'GOLF+' and Logitech's MX Ink

The VR game 'GOLF+' is in testing, and Logitech's MX Ink touch pen is being used to track putting motions, showcasing innovative uses of VR in sports training.

Animmersion UK's VR Training for Unipres Cranes

Animmersion UK is providing VR training for Unipres cranes, demonstrating the practical applications of VR in industrial settings.

PS VR2 Game Download Rankings and Google's Acquisition Plans

The PS VR2 game download rankings reveal a mix of new and established titles, while Google is reportedly eyeing the acquisition of eye-tracking technology developer AdHawk to bolster its XR capabilities.

AR Neuro-Rehabilitation Software Startup Strolll's Funding

Strolll, an AR neuro-rehabilitation software startup, secured a 12.2 million euro Series A funding round, highlighting the potential of AR in healthcare.

Metallica's VR Concert Experience with Apple

Metallica announced a collaboration with Apple to launch a VR immersive concert experience, blending music and technology in a new way.

Shopify's Virtual Try-On Integration and Gigabyte's XR Platform

Shopify released a new plugin allowing merchants to integrate virtual try-on experiences on their platforms, while Gigabyte unveiled an AI-driven XR content creation platform at SXSW 2025.

Niantic's Business Restructuring and Vuzix's Financial Report

Niantic sold its games division, forming a new entity called Niantic Spatial, while Vuzix reported a 52% year-over-year revenue decline, reflecting the dynamic nature of the industry.

Valve's Potential New Headset and Steam Link's Expansion

Valve's upcoming headset might feature a wireless adapter, and Steam Link is set to expand to HTC and PICO platforms, enhancing the accessibility of VR content.

New Game Announcements and Theatrical VR Experiences

New game announcements, such as 'REAVE' from the 'Town of Salem' team, and theatrical VR experiences like 'Ekklesia' from Augsburg Theatre, continue to push the boundaries of what's possible in VR entertainment.

Conclusion

The VR/AR industry remains a hotbed of innovation and activity, with significant developments across hardware, software, and content creation. As companies like Meta, Apple, and Niantic continue to shape the landscape, the potential for immersive technology grows. Stay tuned for more updates and insights from VR陀螺 and the broader VR/AR community.