2024 Mobile AI Application Scenarios Research Report

2024年移动端AI应用场景研究报告

2024 Mobile AI Application Scenarios Research Report

艾瑞网，2025年01月13日，北京
Iresearch.com, January 13, 2025, Beijing

核心摘要

Core Summary

• 市场概览

  • 全球人工智能市场正快速发展，中美作为主要引领者，推动技术、产品和应用的多轮驱动。

  • 大语言模型(包括多模态大模型)的崛起提升了AI能力和使用时间，中国在应用场景方面展现显著优势。
    The global AI market is developing rapidly, with the US and China as key leaders driving multiple rounds of progress in technology, products, and applications.
    The rise of large language models (including multimodal models) has enhanced AI capabilities and usage duration, with China showing significant advantages in application scenarios.

• 整体市场

  • 用户对移动端AI应用的接受度和使用意愿持续增强，市场潜力巨大。

  • 国内移动端AI应用用户以大学及以上学历为主，职业以企业职员为主，使用率在新一线城市更高。
    User acceptance and willingness to adopt mobile AI applications continue to grow, presenting significant market potential.
    In China, mobile AI application users predominantly have a college degree or higher, with a concentration of corporate employees and higher adoption rates in new first-tier cities.

• 细分赛道

  • 移动端AI应用市场呈现语言模型类主导、智能工具与伴聊类快速崛起的趋势。
    The mobile AI application market shows dominance in language model applications, with rapid growth in smart tools and companion applications.

• 应用场景

  • 主要覆盖生活、工作学习、娱乐休闲和亲子教育四大领域。
    Mainly covers four areas: daily life, work and learning, entertainment, and parenting education.

市场概览

Market Overview

• 全球AI市场概览

  • 全球AI市场规模预计到2027年达1569亿美元，2028年突破2154亿美元。
    The global AI market size is expected to reach $156.9 billion by 2027 and surpass $215.4 billion by 2028.

  • 美国与中国是两大竞争主体，美国在技术研发上领先，中国在场景应用上具备优势。
    The US and China are two main competitors, with the US leading in technology development and China excelling in application scenarios.

• 国内AI市场概览

  • 中国AI应用生态迅速发展，预计2028年市场规模达到35.4亿美元。
    China's AI application ecosystem is rapidly developing, with the market size projected to reach $3.54 billion by 2028.

用户行为与需求

User Behavior and Demand

• 用户画像

  • 用户以25-40岁的中青年为主，高学历、高收入人群占比高。
    Users are predominantly young adults aged 25-40, with a high proportion of educated and high-income individuals.

• 用户需求

  • 提升工作效率是主要需求，最常用功能包括文本生成、智能对话和图像处理。
    Improving work efficiency is the main demand, with commonly used features including text generation, intelligent conversation, and image processing.

• 付费意愿

  • 66.8%的用户有付费意愿，偏好按月订阅模式，价格区间集中在1-20元/月。
    66.8% of users are willing to pay, preferring monthly subscription models with a price range of 1-20 RMB/month.

应用场景细分

Scenario Segmentation

1. 生活场景

   • 超过60%的用户在生活场景中使用AI，频率以每天或每周为主。
     Over 60% of users utilize AI in daily life, with usage frequency primarily daily or weekly.

2. 工作学习

   • 工作与学习场景中，AI被广泛用于效率提升和知识获取。
     In work and learning scenarios, AI is widely used for efficiency improvement and knowledge acquisition.

3. 娱乐休闲

   • 智能伴聊类应用逐渐成为用户娱乐的重要选择，需求持续上升。
     Smart companion apps are becoming a key choice for entertainment, with growing demand.

4. 亲子教育

   • 高学历、高收入人群在教育场景中的需求显著，注重内容精准与互动性。
     High-income and highly educated users demonstrate significant demand in education scenarios, focusing on content accuracy and interactivity.

未来展望

Future Outlook

• 技术升级

  • 智能交互与本地化能力进一步优化，提升用户体验和隐私保护。
    Enhanced intelligent interaction and localization capabilities to improve user experience and privacy protection.

• 场景深化

  • 深耕工作学习场景，推进AI与办公软件的深度协同。
    Deepening the focus on work and learning scenarios, promoting deep collaboration between AI and office software.

• 专业化方向

  • 针对高学历用户开发专业化解决方案，覆盖法律、医疗等领域。
    Developing specialized solutions for highly educated users, covering areas like law and healthcare.