In the fast - growing smart glasses market, Transsion's manufacturing layout is revealed. It has two models: one with a display made by Zhuhai Mojie, and another without a display made by TJGF. TJGF also handles Hisense's orders.

Compared to Goer, TJGF offers more cost - effective NRE services. While Goer's NRE starts at ten million, potentially going up to thirty million or eighty million, TJGF's could be done for just one million. Cost - conscious companies prefer TJGF, JHZN, and YDXX, while well - funded giants choose Goer and Shunyu.

Transsion's cooperation with Zhuhai Mojie and TJGF shows its grasp of market segmentation, offering both high - tech and budget - friendly options. However, the smart glasses market, though full of opportunities, poses challenges. Newcomers may face many pitfalls if not familiar with the industry.

In short, Transsion's smart glasses strategy highlights its flexibility and cost - effectiveness. By partnering with different manufacturers, it can meet diverse market needs and stay competitive. As the market matures, Transsion is expected to make bigger strides in smart glasses.

传音眼镜代工布局与市场策略分析

在智能眼镜市场快速发展的背景下，传音眼镜的代工布局正逐渐浮出水面。据业内人士透露，传音眼镜目前有两款产品，其中一款带有显示功能，另一款则没有。带显示功能的传音眼镜由珠海莫界负责代工，而不带显示功能的则由TJGF（天键股份）承担代工任务。此外，TJGF还承接了海信的眼镜订单，显示出其在智能眼镜代工领域的竞争力。

相比行业巨头歌尔，TJGF在NRE（非经常性工程）成本上具有显著优势。歌尔的NRE起价高达一千万，甚至对于一些复杂项目如“粗粮”项目，费用可能达到三千万甚至八千万，而TJGF可能仅需一百万即可完成。这种成本差异使得TJGF、JHZN和YDXX等公司成为追求性价比的公司的首选，而不缺资金的大公司则更倾向于选择歌尔和舜宇等大厂。

传音在智能眼镜领域的布局反映了其对不同市场细分的精准把握。通过与珠海莫界和TJGF的合作，传音能够灵活调整产品策略，满足不同客户群体的需求。对于预算有限但对功能有特定需求的客户，传音提供不带显示功能的经济型眼镜；而对于追求更高科技体验的用户，则有带显示功能的高端产品。

然而，智能眼镜市场虽然充满机遇，但也存在诸多挑战。对于那些对产业不熟悉却想进入这一领域的公司来说，可能会面临诸多风险。从产品设计、技术研发到市场推广，每一个环节都需要精心策划和执行。因此，传音在拓展智能眼镜业务时，也需要谨慎评估市场风险，确保产品的竞争力和市场适应性。

总之，传音在智能眼镜代工领域的布局显示出其灵活的市场策略和对成本效益的重视。通过与不同代工厂的合作，传音能够更好地满足多样化市场需求，同时在竞争激烈的市场中保持优势。随着技术的不断进步和市场的逐渐成熟，传音有望在智能眼镜领域取得更大的突破。