Smart Glasses Market Receives Policy Boost with 15% National Subsidy

The smart glasses market has recently received a significant policy boost, with a 15% national subsidy available for consumers purchasing these devices across the country. This initiative aims to stimulate consumer demand and drive market growth in the smart glasses sector.

Subsidy Details and Market Impact

Under this policy, consumers can enjoy a 15% discount, with a maximum subsidy of 2,000 yuan, when purchasing smart glasses products. The subsidy covers a wide range of smart glasses, including AI-powered models such as the Raybird V3, Meizu StarV Air 2, and INMO Go 2, as well as audio-focused smart glasses from brands like Jiehuan and Liweike. Additionally, glasses for watching videos and VR headsets from various brands, including Raybird, Xreal, Rokid, VITURE, Goovis, INAIR, Pico, and NOLO, are also included in the subsidy program.

For example, on JD.com, the Raybird V3 AI smart glasses, originally priced at 1,999 yuan, are now available for 1,699.15 yuan after the subsidy. Similarly, the INMO Go 2 remote ring set, originally priced at 4,299 yuan, can be purchased for 3,654 yuan with the discount.

Positive Market Response and Sales Growth

The national subsidy policy is playing a crucial role in stimulating consumption and enhancing economic activity. According to an e-commerce sales manager from a smart glasses brand, during last year's Double 11 shopping festival, the subsidy policy led to at least a doubling of sales volumes. Smart glasses, being an innovative product category, have not yet achieved economies of scale and typically come with higher price tags. The subsidy policy helps reduce the purchase cost for consumers, thereby boosting sales volumes and presenting a significant opportunity for the industry's development.

Industry Trends and Outlook

The smart glasses market is experiencing rapid growth driven by technological advancements and increasing consumer demand for wearable devices. Data shows that global AI smart glasses sales reached 1.52 million units in 2024, with products like Raybird V3 leading the market. Projections indicate that sales of AI smart glasses will reach 3.5 million units in 2025, marking a year-on-year growth of 230%. This growth is attributed to the continued popularity of products like Raybird V3, the launch of new AI smart glasses models, and the entry of major brands such as Xiaomi and Samsung into the market.

Conclusion

The smart glasses market is witnessing a favorable period with both policy support and market growth in 2025. The national subsidy policy not only offers consumers tangible benefits but also provides a strong impetus for the development of the smart glasses industry. As technology continues to advance and the market matures, smart glasses are expected to find applications in various aspects of daily life and work, becoming essential companions for people.