Latest Shenzhen Offline Closed-door Meeting: Smart AI Camera Glasses

AI Glasses Market Overview

• AI眼镜火热：别问谁家做，就问谁家不做

• AI Glasses are Booming: Don't ask who is involved in, just ask who isn't!

Product Value Reconstruction

全天候AR眼镜 = 好眼镜 + 好相机 + 好耳机 + 好助手 (Rokid)

Daily-weather AR Glasses = Good Glasses + Good Camera + Good Earphones + Good AI Assistant (Rokid)

Consumer Smart AI Camera Glasses, Balance Priorities:

• Fashionable Frame Design

• Photo/Video Capture

• Audio Features

• AI Assistant

A seamless balance of style and technology, enhancing everyday life with innovative smart capabilities.

2025 Key Observations

2025年关键观察维度

1. Meta：AI*AR*社交的协同创新

2. 小米：生态整合与供应链优势能否突破既有格局

3. 字节：中国创新力能否实现弯道超车（并1→N）

2025 Key Observations

1.Meta: Synergistic innovation of AI AR Social

2.Xiaomi: Can ecosystem integration and supply chain advantages break existing patterns?

3.ByteDance: Can Chinese innovation achieve a shortcut (from 1→N)?

Top 10 Trends in AI/AR Glasses for 2025

芯片竞争格局重构

• 出现高通AR1芯片的国产替代方案

• SoC尺寸缩小，集成度进一步提升

• 芯片供应多元化

眼镜应用SIP封装技术

• 推动眼镜小型化与轻量化

• 提升元器件集成密度

• 优化空间利用效率

摄像头模组供应多元化

• 供应商从单一扩展至3家以上

• 模组性能提升

• 采购成本优化

图像传感器供应链完善

• 供应商增加至2家以上

• 产品规格标准化

• 质量稳定性提升

电池技术升级

• 从软包电池向钢壳电池演进

• 能量密度提升

• 安全性能增强

电致变色技术应用

• 首次在AI眼镜中商用

• 提升使用场景适应性

• 增强用户体验

多麦克风技术普及

• 5颗以上麦克风阵列标配化

• 语音识别准确度提升

• 降噪效果优化

光波导技术成熟

• 光波导显示进入快速发展期

• 多层镜片贴合技术商用

• 光学性能全面提升

国产AI加速落地

• AI/AR眼镜接入DeepSeek等国产大模型

• 手机本地化AI能力显著增强

• 降低产品成本，提升市场竞争力

柔性制造升级

• 实现规模化生产与个性化定制并存

• 生产效率显著提升

• 制造成本持续下降

2025 Top 10 Trends in AI/AR Glasses

Chip competition restructuring

• Domestic alternatives for Qualcomm's AR1 chips

• Shrinking SoC size, enhanced integration

• Diversification of chip supply

Use of SIP packaging for glasses

• Driving miniaturization and lightweight design of glasses

• Improving component integration density and space efficiency

Camera Module Supply Diversification

• Expanding from a single supplier to over 3 suppliers

• Improved module performance and cost optimization

• Image sensor supply chain improvement

Battery Technology Upgrades

• Transition from soft-pack batteries to steel shell batteries

• Improved energy density and safety

Electrochromic Technology

• Commercialization in AI Glasses for the first time

• Enhanced adaptability to various usage scenarios

• Enhanced user experience

Microphone Array Technology

• Standardized with arrays of 5 or more microphones

• Improved voice recognition and noise reduction

Waveguide Technology Matures

• Rapid development of waveguide display technology

• Commercialization of multi-layer lens bonding technology

• Optical performance improvement

Domestic AI acceleration in the market

• AI/AR Glasses integrating DeepSeek and other domestic large models

• Significant enhancement of local AI capabilities in smartphones

• Lowering product costs, boosting market competitiveness

Flexible Manufacturing Upgrades

• Realization of simultaneous mass production and personalized customization

• Significant improvement in production efficiency

• Continuous reduction in manufacturing costs

Key Events in 2025

2月~6月：小米发布AI眼镜

Q2~Q3：亚马逊发布AR+AI眼镜

Q1：暴龙发布AI眼镜

Q2：Rokid发布AR+AI眼镜

8月：字节发布AI眼镜

6月：三星发布AI眼镜

7月：谷歌的视频AI交互投入实用

9月前：Meta发布雷朋Meta的亚太款(同型不同款)

9月：Meta发布其第三代AI眼镜(雷朋)

9月：Meta发布新联名品牌AI眼镜：运动款 欧克利（Oakley，摄像头放眼镜中间）

9月：Meta发布其第一代AR+AI眼镜

Q3: 华为发布AI眼镜

Key Events in 2025

February to June: Xiaomi to release AI Glasses

Q2 to Q3: Amazon to release AR+AI Glasses

Q1: Bolon to release AI Glasses

Q2: Rokid to release AR+AI Glasses

August: ByteDance to release AI Glasses

June: Samsung to release AI Glasses

July: Google to release video AI interaction

September (before): Meta to release Ray-Ban Meta Asia-Pacific model (same style, different version)

September: Meta to release 3rd generation AI Glasses (Ray-Ban)

September: Meta to release new co-branded AI Glasses: Sports model Oakley (camera in the middle of glasses)

September: Meta to release first-generation AR+AI Glasses

Q3: Huawei to release AI Glasses

Successful Companies in the AI Glasses Field

• 具备强大社交网络基础的平台型企业，如Meta，字节跳动等，将凭借其用户基础和内容生态占据先机

• 拥有完整技术生态系统的综合型科技巨头，如苹果、华为和小米等，可依托其生态系统广泛覆盖

• 与社交类企业或生态领军企业建立深度战略协同的企业，将借助其“生态赋能”在细分领域确立优势地位

• 在个性化或垂直领域具备独特优势的企业，通过快速迭代与场景深耕，有望在细分市场异军突起

Which Companies Will Succeed in the AI Glasses Field?

• Platform-based companies with strong social network foundations (e.g., Meta, ByteDance) will take the lead with their user base and content ecosystem.

• Comprehensive tech giants with complete technology ecosystems (e.g., Apple, Huawei, Xiaomi) will rely on their ecosystem coverage.

• Companies establishing deep strategic collaborations with social or ecosystem leaders will leverage "ecosystem empowerment" to gain an edge in niche markets.

• Companies with unique advantages in personalization or vertical sectors are likely to stand out through rapid iteration and deep market penetration.

Ray-Ban Meta Glasses: Key Insights

喊的是AI，卖的是拍摄，成的是社交，赚的是广告

要理解AI眼镜，首先要忘记AI

Ray-Ban Meta Glasses:

• Promoted as AI, sold as photography, achieved social, and earned revenue through advertising.

• To understand AI Glasses, first forget about AI.

"Essentializing" Ray-Ban Meta's Success

• 拍摄？

• 还能更本质一些吗？

• 社交？

Can We Further "Essentialization" Ray-Ban Meta’s Success?

• Photography?

• Social?

• Expanded Scenarios and User Base

用户拍摄精彩瞬间的需求，比想象的更多；特别是手机达不到这个需求；

• 钓鱼佬，掉上鱼手忙脚乱一瞬间，AI眼镜记录拍照

• 滑雪佬拍照

Expanded Scenarios:

The need for users to capture exciting moments is greater than expected, especially when phones can't meet this need.

• Fishing enthusiasts: Glasses capture moments when hands are busy.

• Skiing enthusiasts: Glasses for capturing action.

• Killer Apps for AI Glasses

1、理解场景/翻译

2、直播分享

3、基于AI大模型更新，拓展新场景

Killer Apps:

1.Scene understanding/translation

2.Live streaming/sharing

3.Expanded scenarios based on AI large models

• Industry Chain Beneficiaries

• 品牌方

• SOC

• 摄像头

• (IS, CMOS)

• 输入扬声器(要求高); 发绳+收声 MEMS声学器件厂商

Industry Chain Beneficiaries:

• Brands

• SoC

• Cameras (IS, CMOS)

• Input speakers (high requirements); MEMS acoustic components manufacturers

Reasons for Ray-Ban Meta's Success (Industry Insights)

• 这是“一副美观/舒适的眼镜”

• 不用塞在耳朵里的TWS耳机

• 可以方便地拍照/录像，并分享到社交媒体

• 一键直播

• AI，提供了持续升级的可能与想象空间

• 产品升级：提升续航，增加显示功能

用户选择入坑的原因：在“眼镜+科技”和“科技+眼镜”之间，选择了后者

Reasons for Ray-Ban Meta's Success (Industry Insights)

• "A beautiful/comfortable pair of glasses"

• No need for TWS earphones stuffed in ears

• Easy photo/video capture and social media sharing

• One-click live streaming

• AI offers ongoing upgrades and possibilities

• Product upgrades: Enhanced battery life, added AR display functions

Why users choose: They prefer "glasses + technology" over "technology + glasses"

A brief supplementary

1. AI Glasses Market Potential

• New Market Track: "Spatial > Mobile," with market space estimated at 1.6 billion units.

• Growth Forecast: Doubling by 2025, reaching 10 million units by 2026, and exceeding 100 million by 2030.

2. Product Value Reconstruction

• Dual Engines: AI technology (promotional gimmick but defines upper capability) and photography & social (current industry focus).

• AI Glasses position themselves as the best AI terminal with a clear drive for photography and social functions.

3. Strategic Insights

• A balance between technological breakthroughs and user experience is key.

• Long-term competitiveness depends on ecosystem building.

• Personalization and vertical markets offer new opportunities for small players.

4. AI Glasses Key Trends for 2025

• Chip Competition Restructuring: Domestic alternatives for Qualcomm’s AR1 chips.

• Camera and Microphone Module Diversification: Improved performance, cost optimization.

• Battery Upgrades: Transition from soft-pack to steel shell batteries.

• Electrochromic Technology: First commercial use in AI Glasses.

• Waveguide Technology: Rapid advancements in display and optical performance.

5. Ray-Ban Meta Glasses Insights

• Success: Promoted as AI but focuses on photography and social functions.

• User Preference: "Glasses + Technology" over "Technology + Glasses."

• User Statistics: 800 million users for sunglasses, 500 million for prescription glasses.

• Killer Apps: Scene understanding, live streaming, and AI model-driven scenario expansion.

AI Glasses Trends

• AI Glasses

• Augmented Reality Glasses

• Smart Glasses Trends

• Wearable Technology Trends

• AI-Integrated Glasses

• AR Glasses Innovation

Technology & Product Insights

• Ray-Ban Meta Glasses

• Smart Glasses Features

• AI Camera Glasses

• Augmented Reality in Smart Glasses

• Social Media Integration

• Live Streaming with Smart Glasses

• User Experience in Smart Glasses

• Photography with AR Glasses

Market Insights

• AI Glasses Market Forecast 2025

• Wearable Tech Market Growth

• AI Glasses Market Trends

• Competitive Landscape in AI Glasses

• Industry Growth in Wearable Tech

Key Industry Players

• Meta (Facebook)

• ByteDance (TikTok)

• Xiaomi Smart Glasses

• Apple AR Glasses

• Huawei Smart Glasses

• Amazon Glasses Technology

• Rokid AR Glasses

• Qualcomm AI Glasses

• Samsung Smart Glasses

• DeepSeek AR Solutions

• Bolon Smart Eyewear

Technological Advancements

• AI Model Integration in Smart Glasses

• Chip Development for AI Glasses

• Waveguide Technology in AR Glasses

• Camera Modules for Smart Glasses

• Microphone Arrays in Wearables

• Battery Technology for Wearables

• Electrochromic Technology in Glasses

User Experience & Consumer Trends

• Personalization of Smart Glasses

• Fashionable Smart Glasses Designs

• Usability of Wearable Tech

• Consumer Adoption of AR Glasses

• AI Assistants in Wearables

• Live Streaming Apps for Smart Glasses

Manufacturing & Supply Chain

• Flexible Manufacturing in Wearable Tech

• MEMS Acoustic Devices for AR Glasses

• Camera Sensors in Smart Glasses

• Supply Chain Diversification for Tech Wearables