Apple's AR/VR Project Updates and Market Outlook

Apple has been actively adjusting and advancing its AR/VR projects. A previous AR project based on the BB plan was canceled, but a new AR project is underway and slated for production at Luxshare Precision Industry NPI this year.

Vision Pro 2 Production Timeline

Apple's Vision Pro is progressing to its second generation, with the VP2 set for mass production in July and expected to launch in September. The design remains largely unchanged from the first generation, but the Soc will be upgraded from M2 to M4 or M5.

Development of a Budget-Friendly MR Device

Apple is also working on a more affordable MR device, though its development is slower and it's unlikely to launch this year, likely postponed to next year.

Apple's AR/VR Strategy

Apple is building a comprehensive AR/VR ecosystem by advancing hardware, software, and content. This ecosystem integrates devices, operating systems, and services for immersive experiences. As the market expands, Apple is expected to drive innovation and adoption in AR/VR technology in consumer electronics.