Goer's Technological Breakthroughs: Can They Lead the XR Industry?

Introduction

In the opening months of 2025, Goer, a leading player in the electronics industry, has made significant strides in the XR (Extended Reality) technology field, showcasing its technological prowess and ambition. With two major technological breakthroughs, Goer is poised to potentially set new trends in the industry. Let's take a closer look at Goer's latest developments and their implications for the XR market.

Goer's Technological Showcases

1. Full-Color Waveguide Display Module Star G-E1

Goer Optical, a subsidiary of Goer, has launched the Star G-E1, a full-color waveguide display module. This module utilizes surface relief grating (SRG) waveguide technology and has upgraded its manufacturing process from nano-imprinting to a more advanced etching solution. This upgrade has significantly enhanced the optical performance of the module, enabling AR glasses to achieve superior display effects. The Star G-E1 represents a major step forward in the development of AR display technology, offering improved image quality and user experience.

2. DLP 3D Printing Optical Engine Module

At the 3D Printing Additive Manufacturing Exhibition (TCT Japan) held in Tokyo, Goer Optical unveiled its self-developed DLP 3D printing optical engine module. This release has further solidified Goer's position in the optical technology sector. The DLP 3D printing optical engine module is a crucial component for 3D printing applications, providing high-precision and high-efficiency printing capabilities. Goer's foray into this area demonstrates its commitment to expanding its technological portfolio and exploring new market opportunities.

Goer's Business Performance and Strategic Moves

1. Strong Financial Performance in 2024

Goer's financial results for 2024 have been impressive, with a significant increase in net profit. The company attributes this growth to the recovery of the consumer electronics market, driven by advancements in AI and XR technologies. Goer's precision components, smart audio devices, and VR/MR, smart wearable products have all performed well, contributing to the overall increase in profitability. The company's efforts in lean operation and profitability enhancement have also yielded positive results.

2. Diversification and Reduction of Apple Dependency

Historically, Goer has been known for its close ties with Apple. However, in recent years, the company has been actively diversifying its business to reduce its reliance on a single client. Goer's smart hardware business, particularly in the VR/AR sector, has seen substantial growth. The company's strategic investments and internal R&D efforts have strengthened its position in the XR market. Goer's partnerships with leading companies such as Meta, PICO, and Sony have further bolstered its market share in the XR hardware segment.

Goer's Technological Advancements and Market Strategy

1. Lightweight AR Reference Designs

At the CES 2025 International Consumer Electronics Show, Goer showcased its lightweight AR reference designs, Mulan 2 and Wood 2. These devices weigh only 36 grams and 58 grams, respectively, significantly enhancing wearing comfort. Mulan 2 features an ultra-thin carbon fiber frame and ultra-light titanium alloy hinges, coupled with holographic waveguide lenses and Micro LED optical engines to ensure a slim design and minimal light leakage. Wood 2 integrates ultra-light materials and innovative technologies such as ultra-small SiP modules, supporting full-color display, high-definition shooting, and multimodal AI interaction.

2. VR and AR-HUD Innovations

In the VR segment, Goer introduced a PC VR reference design featuring a single-eye 4K Micro OLED display and a 3P Pancake optical solution. The optimized design and materials have reduced the overall weight to approximately 145 grams, alleviating the burden of long-term wear. Additionally, Goer presented an in-vehicle AR-HUD coaxial dual-focus surface module solution, addressing issues of perspective adjustment and display blurriness to ensure a smooth driving experience.

3. Collaboration with Qualcomm

Goer has also announced a collaboration with Qualcomm to develop next-generation mixed reality (MR) reference designs based on the Snapdragon XR2 Gen 2 and Snapdragon XR2+ Gen 2 platforms. These MR reference designs incorporate Goer's self-developed 3P Pancake lenses and Micro OLED displays, providing a single-eye 4K resolution display. The long-standing partnership between Goer and Qualcomm highlights their combined efforts to push the boundaries of XR technology.

Conclusion

Goer's recent technological breakthroughs and strategic moves demonstrate its strong ambition and capability in the XR industry. The company's focus on innovation, product upgrading, and market expansion has positioned it as a key player and potential leader in the XR market. Despite the challenges faced by the VR market in recent years, Goer's proactive approach and diversified business strategy have enabled it to find new growth opportunities and regain its momentum.

As Goer continues to invest in R&D and collaborate with industry leaders, it is well-prepared to capitalize on the growing demand for XR technologies. The company's efforts in the XR field not only highlight its technological strengths but also signal a new chapter in its business development. With its solid foundation and forward-looking vision, Goer is set to play a significant role in shaping the future of the XR industry.